How to Start a Successful Painting Business

If you are creative and unintentionally do something creative daily. Then you can easily cash in this skill. You can start your own painting business using the following guide.

This guide will take you on to the stepwise journey of painting industry. This guide is helpful for those who are painters but does not know the basics of starting a painting business.

What is the painting business?

A painting business requires you to paint the house or any building (both interior and exterior). The nature of paint and styling can vary from project to project. You can work for a house, a small business, or a large corporation.

For meeting the client’s needs, you have to set up a team and assign the task of project completion. Few painting businesses also offer complementary services in light of the budget of the customer. The complimentary services can be done at the start of the work or sometimes by the end of the project.

Types of Painting

Painting services are subdivided into different parts like house painting business, exterior painting services, residential painting,  etc. It is a good idea to focus on only one painting niche instead of running towards everything. If you choose any best selling niche, it will help you grow, and your team members polish their skills in the same niche.

Some of the commonly used painting niches are:

House Painting

It is a very common painting business. If we look around, we will find many people constructing a house. It includes both the interior and exterior of the house. Moreover, this project can be based on any of the two aspects – renovation or construction.

Industrial Painting

Industrial painting projects are always long-term projects. This business is linked with industrial site painting like making roads, bridges, walls, etc.

Commercial Painting

It encompasses the commercial sites that need the proper coverage of the paint. These projects also need a proper professional team for the long term to complete the assigned projects.

Customized Painting

If you are highly creative and your team is talented enough to recreate or design a minimalistic, unique, or printing painting design, this option will best suit you. This painting is mostly for interiors that are not only related to wall coverage but properly designing it too.

Basics for Starting a Painting Business

Every business needs a proper road map to be started. Likewise, few important steps need to be followed for becoming a professional painter.

1. Brand Name

The name of the business is the first thing that a customer will see before choosing you. You should think and discuss the names with your teammates to figure out a creative and interesting name that meets your business needs.

You have two options – First, you can use your name initials or entire name as the painting business name, or you can think of any other competitive and highly engaging name. The best thing to do is to look around the painting companies and see their name choices.

Always look around to see to avoid picking any name that is already legally trademarked. It may cause a lot of problems for your newly started business.

2. Paperwork

Every country has its own rules and regulations for starting a new business. You need to follow the proper legal process. The paperwork usually includes:

  1. Payment of the required processes
  2. Applying for an official working license
  3. Getting a unique Employer number from IRS

3. Bank Accounts

It is never a good option to use the same bank account for personal and professional purposes. It will help if you get hold of a separate bank account for a business purpose. Moreover, getting the accounts of all employees open in one bank account can help you get some benefits from the bank.

4. Official Website

Whenever someone hears of a new business, people try to search it on google. If they find a website on google, your first impression will make lasting impacts. A professional website is key to attract customers. People prefer seeing the details of the services, pricing, and reviews online instead of visiting in person.

It would help if you keep in mind the following steps while creating an official website:

  1. It should be user-friendly.
  2. Hyper-links of social media platforms like Facebook, Instagram, and Twitter, etc.
  3. Optimized google listing
  4. Proper contact details
  5. Clear vision, mission, and services provided
  6. Careers
  7. Potential clients reviews
  8. Hands-on experience images
  9. Customer service 

Your website should be accepting CV’s for painting jobs. Maybe you can get a very experienced painter this way. 

5. Finances

It would help if you had a proper plan regarding startup costs. All hidden expenses should also be finalized. If you need to take a loan, you should get aware of all the loan policies for startup businesses.

6. Hiring Process

You should be clear about your services. If you are clear about your services, it will be easy for you to hire people accordingly. You should be clear about the hiring process whether you can check the portfolio or hire them based on their CV.

You need to properly devise the terms and conditions for your company regarding the hiring and work process. You can set a probation period on a monthly or project basis to check the employee’s talent.

7. Marketing

Painting is a profitable business if proper marketing materials would be used. Marketing is an essential step for a new setup. Your marketing campaign should try to hit the target audience with your services, trustworthiness, and contact details. The marketing costs should be finalized beforehand to target market in a better way. Many marketing platforms are now present, like social media, banners, posters, pamphlets, and billboards.

8. Testimonials

 A good testimonial will help you a lot in expanding your business. If you have completed a few projects, it is a good idea to share the client’s testimonials with new customers.

You can snap and upload pictures of your work on social media platforms and your website. You can also design your booklet that features all your past work.

Tips to Excel in a Painting Business

There are the few points that you should keep in mind before starting a painting business.

  1. A proper road map to be followed
  2. Hiring experienced people
  3. Devise clear policies and get them signed by the client before the work
  4. Proper record of all the expenses
  5. Learning new and innovative techniques of painting

Some accounting tips will also help you succeed in your painting business like:

  1. Create a proper estimate of the products used per the project site. The wall quality and paint quality should be taken into consideration.
  2. Rely on invoicing for finances. It helps you keep a proper record of the due and paid amount and the payment method.
  3. Maintain all the expense details to avoid unfair taxes.

Get Ready

If you really want to turn your passion into a profession, then move ahead and start following the above-given steps to start your painting business.