Social Media Management Contract Template

Looking for a Social Media Management Contract template? Our team has drafted a simple, easy to understand, and easy to customize Social Media Management Contract template. Download the contract ( in Word or PDF) and save your precious time in Social Media Management business.

Contract Template​

Free Social Media Management Contract Template Samples


To help you grow your Business we have made a quite simple yet reliable Social Media Management Contract template in Word and PDF versions so you can use it repeatedly.

What’s in this template?
  • Strategies and Implementation
  • Payment terms
  • Promotions and Campaigns
Click here to get your free Social Media Management Contract template

What Is A Social Media Management Contract?

A social media management contract is like a contract for a spokesperson or PR representative. It’s a contract made with a person or an agency to manage the client’s brand identity on social media. As social media platforms and audiences have grown, the industry has changed for brand managers.

A brand identity is not like your identity as a person or a company. Just as writers and musicians adopt pseudonyms, the social media persona isn’t the same as the real person. Even though this is clear when talking about a company brand, many social media management contracts are for personal accounts, like celebrities, athletes, or political figures.

Why do Companies Need Social Media Marketing?

These days, almost everything is done online. This includes brands promoting their products online and engaging with their followers like never before. To stay ahead from the rest of the competitors, brands will have to strengthen their online presence in the booming digital world. This is why social media marketing is indeed very necessary!

What Is The Purpose Of A Social Media Management Contract?

Contracts must clarify the SMM roles and what they are allowed to do or say on behalf of the client. Disputes quickly arise between the representatives and the brand’s stakeholders. Even within stakeholders, a disagreement may occur. For these reasons, SMM contracts aren’t simple and must include:

  • firm dispute resolution
  • licensing ownership
  • conditions
  • exclusions and more

The more effort you put into your Social Media Marketing Agreement, the more difficult exceptions and cases you’ll consider. If there’s a way to predetermine the voting party, course of action, and liability owed, both parties can prevent significant headaches from happening later on.

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Important Terms

What Should You Include in a Social Media Marketing Contract?

A social media marketing contract should consist of the following information:

  • Goals and outlook of the brand
  • Description of work
  • Strategies and Implementation
  • Payment terms
  • Promotions and Campaigns, etc.

How To Create a Social Media Marketing Contract?

Before you shake any potential client’s hands, you must first draft and finalize a social media marketing contract to sign. And, you can easily make that with the tips below:

  • Identify Who the Parties Are Correctly: –  One error in the spelling of a party’s name or address can cause you a lot of trouble, specifically legal contract issues and burdens. So, make sure that you cite the names and every detail of the parties involved accurately. This also includes the parties’ company or business names and organizations.
  • Negotiate on the Contract Duration: –  You are not the only party in the contract agreement who will be signing since there’s also your client and others involved. It means you have to discuss with them the dates when you will begin and end your social media marketing service. Once finalized, state the dates in the contract along with other relevant dates to note, such as the payment due dates.
  • Be Careful with the Terms that You Use: –  Some words have varying meanings or definitions in different industries and languages, so you should include their definitions in the contract to avoid misunderstandings. Aside from that, you must also make your contract bulletproof. One area in specific is in stating the number of times you allow your client to establish contract amendments and work orders. Being transparent with the frequency protects you from unintended liabilities and responsibilities.
  • Add Necessary Clauses: –  Being a social media marketer can be a tough job, more so when you have a client who is difficult to handle. That’s why you should include clauses about the contract termination, late payment fees, information disclosure, and confidentiality to avoid any contract disputes in the future.
  • Don’t Worry About the Length of Your Contract Scope: –  A scope of work or scope statement in a social media marketing contract can become lengthy, especially when you include all the essentials. So, make sure that you cover the entirety and purpose of the contract or agreement, the goal, the types and limitations of your marketing services, and what you require from the client. You can add more if you need to. Also, use basic language to explain the scope fully.

Frequently Asked Questions

FAQ about our Social Media Management Contract Templates

 We recognize that your contract layout conditions may need to be changed to be in line together with your client’s needs. That’s why we have made Contrat in Word format as well so  that you’ll be able make adjustments as you like. If you want to make important changes to the template, we propose you to get help of  a lawyer or conveyancer to make sure you still have protection.

The role of a social media marketer is to manage all of the company accounts on various social media websites such as Facebook, Twitter, Youtube, etc. They post content, engage with followers, and increase site traffic on behalf of the brand.

Just like any other contract, a social media marketing contract becomes valid when the involved parties, specifically the marketer and the client, have established a mutual agreement and affixed their signature in the contract.

Also, there needs to be a statement that specifies the goods or services exchanged with the payment. But, on the one hand, some states have further requirements that make a contract valid. That’s why you must know the specifications of your state, or get the services of an attorney to guide you through the process of validating the contract.