10 Cash flow Management strategies to help grow your business


Few things are more important than cash flow for your business. You can pay your debts in time with a healthy cash flow, support your business and expand your business. You’re just a few wrong decisions away from financial ruin without it.

This guide gives you an insight into how good cash flow management is, and we’ll allow you to get you back in the black on 10 of our favorite cash flow management strategies.


What is Cash Flow Management?

Cash flow management is the process of tracking how much money is coming into and out of your business.

This helps you predict how much money will be available to your business in the future. It also helps you identify how much money your business needs to cover debts, like paying employees and suppliers.

Cash flow is the term used to describe changes in how much money your business has from one point to another. Cash flow management keeps track of this flow and analyzes any changes. This helps you spot trends, prepare for the future, and tackle any problems with your cash flow.

It pays to practice cash flow management often to make sure your business has enough money to keep running.

  • Positive cash flow: This occurs when the cash funneling into your business from sales, accounts receivable, etc., is more than the amount of the cash leaving your businesses through accounts payable, monthly expenses, salaries, etc.
  • Negative cash flow occurs when your cash outflow exceeds your incoming cash. This generally spells trouble for a business, but there are steps you can take to remedy the situation and generate or collect more cash while maintaining or cutting expenses.

Effective ways of Managing Cash flows:

Below are some of the best methods we’ve found to manage your cash flow effectively.

Keep an eye on your cash flows.

First and foremost, you have to know the status of your cash flow in order to be able to manage it. This means keeping a close eye on every area of the business where money is involved and regularly checking how much is being spent versus received.

Once you have a good idea of the business’s general cash flow health, you can begin to plan ways to improve it. If you find any problems, such as a few large expenses that mean more money is going out than coming in, then look for and apply a fix early on.

Cut out on costs

Use your cash flow statements to do a cash flow analysis and see whether there are any recurring expenses you could cut back on. They could be in the form of bills on utilities, rent, payroll, subscriptions, or frequent services. If you need to reduce your expenses, try to cut the costs or negotiate payments where possible.

Have an emergency backup cash reserve

Who knows what might happen that could result in a worst-case scenario in which you are close to a cash flow crisis? A clear, well-thought-out backup plan can provide you with peace of mind and a source of reserve cash in case you need it one day.

Encourage early payments

An IOU from a client is virtually the same as not having money. Encourage your customers to pay early, which will benefit you financially by offering special deals or discounts if they pay ahead of time. Getting the money (if you can) is always better for your cash flow than a bad debt.

Ask for extended payment terms from suppliers.

Another effective business cash flow management strategy is to ask your suppliers if they’re willing to extend their own payment terms. For example, if a supplier currently requires payment within 15 days of issuing an invoice, asking them politely if they can extend their terms to 30 days means you’ll have more cash in the bank to cover your expenses. The more you purchase from a supplier, the greater your bargaining power will be.

Know How Much You Need to Break Even

Before you can work towards a positive cash flow, you need to know how much you need to earn to break even. If you go over the break-even point, you’re doing something right. If you fall short of it (consistently), then there’s an issue that needs addressing.

Get cash for your assets

This tip is particularly important if you are looking to make some cash fast. Perhaps your business has some old equipment that is sitting in a storage room collecting dust. Do not let it become obsolete; consider selling it or renting it out to get cash out of it.

Upgrade from a Spreadsheet to Software

Decades ago, you had to record every transaction manually to monitor your cash flow tediously. Today, you have the advantage of technology, so use it! Store your spreadsheets in the cloud for easy access, or use accounting software like Billed and FreshBooks to stay on top of your cash flow.

Get a business line of credit before you need one.

A business line of credit is a good insurance policy against cash flow problems. You may be able to get a line of credit for a percentage of your accounts receivable or inventory if you use them as collateral.

Sell out your inventory. 

Clearing out your inventory can really help kick-start healthy cash flow. Try employing discount sales and planned promotions to move products as quickly as possible.

Why does cash flow matter?

Cash is the lifeblood of your business. A wise person once said, “revenue is vanity, profit is sanity, and cash is reality.” If you don’t have cash, your business will stop working. Managing your cash flow is all about figuring out when you’re going to have cash in your hands, figuring out how to get more of it in your hands faster, and how to manage your spending, so you don’t run into cash flow problems.

Learning to manage cash flow is a foundational building block for managing your business finances. If you’ve got that down, you can start thinking about how to grow your business, improve your margins and profit, and grow a healthy business.


In the end, not all these tips or strategies will work for every business, so it’s on you how you choose any of these tips that can be suitable for your business. 

Do not be afraid to combine multiple approaches, whatever it takes to get your cash flow up to speed. Do it successfully, and your company may be able to survive and thrive even in times of financial instability.

For more useful information, browse the resources guide today!

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