Studio Ninja vs Dubsado: Honest Comparison for 2026

Studio Ninja starts at $16/month with photography-specific integrations (Pic-Time, ShootProof, Fundy, Pixieset) and workflow automation on every plan, but the Starter tier caps you at 5 active jobs. Dubsado starts at $35/month ($28/month annual, post-Dec 2025 price increase) with 3 users included free, deep form customization, and conditional-logic automation on Premier only. For a solo photographer who wants gallery integrations and fast setup, Studio Ninja saves $333/year over Dubsado Premier. For a creative who needs branded client flows and pixel-perfect forms, Dubsado earns the premium. Pricing verified from vendor sites April 2026.

If you are comparing these two platforms, you are almost certainly a photographer or creative professional trying to consolidate booking, contracts, invoicing, and client communication into one tool. The underlying question is the same regardless of which name you search first: which platform handles the client lifecycle better for your creative business?

These two platforms take fundamentally different approaches. Studio Ninja is purpose-built for photographers, with gallery integrations, photography-specific workflows, and a streamlined booking flow. Dubsado is a horizontal platform for all service businesses, offering deep customization, advanced forms with conditional logic, and a full client portal. Both have meaningful strengths. Both leave gaps. This guide breaks down where each wins, where it falls short, and when neither is the right answer.

Quick verdict: who should pick which

Choose Studio Ninja if you are a photographer who wants to be operational in days, not weeks. You value direct integrations with Pic-Time, ShootProof, Fundy, and Pixieset. You want workflow automation and a client portal included at every price point, and you prefer a simpler tool that mirrors the photography booking workflow. Note that the Starter plan ($16/month) is limited to 5 active jobs and 1 contact form, so growing studios should budget for Pro ($27/month) or Master ($40/month).

Choose Dubsado if you need pixel-perfect branded documents, conditional logic in forms, and a CSS-customizable client portal. You run multiple types of creative services, you have a small team of 2-3 people, or you want mature workflow automation with a visual node-based builder. You accept that automation and scheduling require the Premier plan ($55/month).

Choose neither if your work extends meaningfully past the contract-signing stage into project management, time tracking, or team operations. Both platforms thin out once the real work begins.

What changed recently

Two developments worth knowing before you compare:

ImageQuix acquired Studio Ninja (December 2023). ImageQuix, a workflow and e-commerce platform for high-volume photography, bought Studio Ninja to expand into wedding and portrait photography. The parent company has since rebranded to Captura. Studio Ninja remains a standalone product with its own brand (now "Studio Ninja by Captura"), but some Capterra reviewers note that feature development and support responsiveness have slowed since the acquisition. This is worth monitoring if long-term product direction matters to you.

Dubsado shipped version 3.0 (November 2025) and raised prices (December 2025). The 3.0 release was a complete platform rebuild: a Notion-like interface, Kanban project views, a node-based Flow builder for automation, a rebuilt scheduler, and consolidated messaging. Pricing for new subscribers increased the same month. Starter moved from $200/year to $335/year, and Premier moved from $400/year to $525/year. Existing paid subscribers keep their old rates. The 21-day free trial now gives full Premier access with no credit card required.

Booking and client intake

Studio Ninja

Studio Ninja's architecture revolves around the photography booking workflow. When a lead fills out your embeddable contact form, it creates a job, logs the lead source, and can trigger an automated workflow. The flow is linear: inquiry, quote, contract, invoice, payment, job tracking. Clients book and pay online through Stripe or PayPal (Apple Pay, Google Pay, and tips supported). Referral tracking shows which past clients or vendors generate new leads.

Contact forms are limited to 1 on Starter, 3 on Pro, and unlimited on Master. The forms are functional but basic: no conditional logic, no branching, no CSS customization. Studio Ninja has a quote builder, not a proposal builder, so you cannot create visual proposals combining pricing tables, service descriptions, and contracts into one client-facing experience.

Dubsado

Dubsado's lead capture is broader but less photography-specific. Five form types (lead capture, questionnaires, contracts, proposals, and general forms) each support conditional logic, branching paths, smart fields, and full CSS customization. Proposals can combine pricing tables, contracts, and payment collection into a single branded flow. E-signatures include time-stamped records and IP tracking.

The setup time is real. Multiple Capterra reviewers describe the learning curve as steep, and there is a cottage industry of Dubsado setup consultants charging $500-$2,000+. The 3.0 interface is cleaner than the old version, but the underlying complexity remains.

Verdict

Studio Ninja wins for photographers who want a booking flow that mirrors how their business works. Dubsado wins on form power: conditional logic, CSS styling, and a dedicated proposal builder. If your intake is straightforward, Studio Ninja gets you there faster. If you need forms that adapt by session type, Dubsado is stronger.

Invoicing and payments

Studio Ninja

Invoicing is tightly integrated with the booking workflow: automatic invoice generation, split payments (deposits plus balance), and automated reminders. Payment processing supports Stripe and PayPal with Apple Pay, Google Pay, tips, and surcharge pass-through. Studio Ninja integrates directly with both Xero and QuickBooks, with no third-party connectors needed.

Dubsado

Dubsado covers recurring invoices, payment plans, partial payments, and automated reminders. Processing supports Stripe, Square, and PayPal, with ACH at 0.8% capped at $5 per transaction, which is excellent for large invoices. The 3.0 update consolidated billing tools into a single experience and added the ability to edit invoice details while keeping scheduled payments running. Works in 39+ countries. QuickBooks integration is on all plans, but Xero requires Zapier on the Premier plan only ($55/month).

Verdict

Both handle invoicing well. Studio Ninja's advantage is direct Xero integration and tight coupling with the booking flow. Dubsado's advantage is ACH with a $5 cap, three payment processors (Stripe, Square, PayPal), and global payment processing. Xero users should lean toward Studio Ninja. Photographers handling large invoices ($3,000+ weddings) benefit from Dubsado's ACH cap.

CRM and lead management

Studio Ninja

Photography-specific CRM: leads organized by job type (wedding, portrait, commercial), lead source tracking, referral attribution, and reporting on which sources convert best. The Starter plan is limited to 5 active jobs, which is a real constraint for busy photographers during peak season. Pro and Master plans remove this limit. No deal pipelines, lead scoring, or sales forecasting: Studio Ninja is designed for tracking photography inquiries, not managing a multi-stage sales process.

Dubsado

Everything is organized around "Projects" containing contacts, forms, invoices, contracts, and communication. The 3.0 update added Kanban board views, improved navigation, and filtering and sorting across all list views (projects, clients, invoices, transactions). More flexible than Studio Ninja but also more general-purpose: no visual deal stages or lead scoring either.

Verdict

Studio Ninja maps more naturally to how photographers work. Dubsado's Kanban view and filtering provide better at-a-glance visibility across all project types. Neither is a true sales CRM. If you need deal pipelines or lead scoring, both platforms fall short.

Automation and workflows

Studio Ninja

Workflow automation is included on all plans, including Starter. Event-based triggers handle repetitive photographer communication: send a questionnaire after contract signing, deliver a prep guide before the shoot, send a thank-you after the session. Functional but straightforward, with no visual builder, no conditional branching, and no multi-step sequences with decision logic.

Dubsado

Dubsado's Flows use a visual, node-based builder (introduced in the 3.0 rebuild) with drag-and-drop sequences, conditional logic, time delays, and multi-step actions across emails, invoices, forms, and portals. The critical limitation: Flows require the Premier plan ($55/month or $525/year). Starter users get no automation at all.

Verdict

Studio Ninja wins on accessibility: automation at every price point, starting at $16/month. Dubsado wins on power: conditional branching, multi-step sequences, and a visual builder that makes complex automations easier to follow. If your workflow is straightforward (send contract, then invoice, then prep guide), Studio Ninja covers the essentials. If you need sophisticated automation that adapts based on client responses, budget for Dubsado Premier.

Client portal and branding

Studio Ninja

Studio Ninja includes a branded client portal on all plans. Clients can review documents, sign contracts, and make payments through a professional-looking portal with multilingual support. Custom branding on documents (logo, colors) is included, but there is no CSS customization. Portal depth is limited compared to Dubsado: clients see documents, signatures, and payments, but not a full project dashboard.

Dubsado

Client portal on all plans with CSS customization. Clients log in to see project status, forms, invoices, contracts, and communication history. Multiple brands are supported at $10/month each. The 3.0 update brought a cleaner interface with customizable widgets and improved navigation. For creatives running multiple brands (e.g., a wedding photography brand and a commercial brand), Dubsado handles this natively.

Verdict

Both offer client portals on all plans. Dubsado wins on portal depth: CSS customization, widget configuration, multi-brand support, and richer client-facing features. Studio Ninja's portal covers the basics (documents, signatures, payments) with a clean design, but does not match Dubsado's customization level. If client-facing branding is a competitive advantage for your business, Dubsado earns the premium.

Photography-specific features

Studio Ninja

This is Studio Ninja's defining advantage. Direct integrations with Pic-Time, ShootProof, Fundy Designer, and Pixieset connect booking to gallery delivery. No other CRM in this space, including Dubsado, offers these connections. Photography-specific job tracking, referral tracking for vendor networks, and reporting on booking patterns by season and session type complete the picture. Studio Ninja also offers full data migration for paid subscribers: client lists, quote templates, contract templates, questionnaires, products and packages, email templates, payment schedules, and workflow templates.

Dubsado

No gallery integrations, no photography job tracking, no industry-specific templates. You can build photography workflows manually using the form builder and automation, but you are configuring a general-purpose tool, not using one designed for your industry. Some photographers hire Dubsado setup specialists ($500-$2,000+) to configure the platform for their specific needs.

Verdict

Studio Ninja wins decisively. If gallery integrations matter to your workflow, this alone may decide the comparison. The migration assistance also reduces switching costs significantly.

Scheduling

Studio Ninja

Studio Ninja includes appointment booking on all plans. Clients can view availability and book sessions directly. Calendar integration keeps schedules current. The scheduling is functional for standard photographer bookings but lacks video conferencing integration (Zoom, Google Meet) and advanced options like payment-required booking.

Dubsado

Scheduling on Premier only ($55/month): Google, Apple, and Microsoft calendar integration, conflict checking, Zoom/Google Meet/Teams integration, payment-required booking, and pre-session questionnaire attachments. The 3.0 update improved scheduling so that booking an appointment automatically creates calendar events in both your calendar and your client's. Starter users have no scheduling.

Verdict

A split decision. Studio Ninja includes appointment booking on all plans starting at $16/month. Dubsado's scheduler is more feature-rich (conflict checking, video conferencing, paid booking, pre-session forms, dual-calendar sync) but locked behind Premier ($55/month). For basic appointment scheduling, Studio Ninja is the simpler and cheaper path. For consultations requiring Zoom integration or upfront payment, Dubsado Premier is the better fit.

Pricing comparison (April 2026)

Studio Ninja pricing

Plan	Monthly price	What is included
Starter	$16/month	1 user, 1 contact form, 5 active jobs, workflow automation, online booking
Pro	$27/month	3 users, 3 contact forms, unlimited jobs, workflow automation
Master	$40/month	Unlimited users, unlimited contact forms, unlimited jobs

• Client portal, appointment booking, workflow automation, and mobile app included on all plans
• Starter is limited to 5 active jobs and 1 contact form
• Annual billing saves approximately 2 months (~17%)
• 7-day free trial, no credit card required
• Payment processing: Stripe, PayPal (standard rates)
• Acquired by ImageQuix (now Captura) in December 2023

Source: studioninja.co/pricing

Dubsado pricing (post-December 2025 increase)

Plan	Monthly	Annual	Effective monthly (annual)
Starter	$35/month	$335/year	~$28
Premier	$55/month	$525/year	~$44

• 3 users included free on all plans
• Additional users: $25/month (4-10 users), $45/month (11-20), $60/month (21-30)
• Additional brands: $10/month each
• 21-day free trial, full Premier access, no credit card required
• Starter excludes automation (Flows), scheduling, public proposals, Zapier, and bookkeeping integrations
• Existing subscribers from before December 2025 keep their old rates

Source: dubsado.com/pricing

Cost scenarios

Solo photographer who wants all features: Studio Ninja Starter at $192/year ($16/month) vs. Dubsado Premier at $525/year. Studio Ninja saves $333/year and includes automation, client portal, and appointment booking on every plan. However, Starter caps you at 5 active jobs, so busy photographers may need Pro at $324/year.

Solo photographer on a budget: Studio Ninja Starter at $192/year vs. Dubsado Starter at $335/year. Studio Ninja is cheaper and includes automation; Dubsado Starter excludes automation, scheduling, and public proposals.

Small studio (3 people): Studio Ninja Pro at $324/year ($27/month, 3 users included) vs. Dubsado Premier at $525/year (3 users included). Studio Ninja saves $201/year. Both include 3 users at these tiers. Dubsado adds conditional-logic automation and a visual Flow builder at this price.

What real users say

Studio Ninja

Capterra: 4.4/5 (68 reviews)

"Studio Ninja is so intuitive. Within a day I had everything set up, contracts, questionnaires, invoices. It just works the way a photography business works." (Capterra reviewer)

"I wish it had a proper proposal builder instead of just quotes. When pitching premium packages, a quote does not carry the same weight." (Capterra reviewer)

"Since Studio Ninja was bought by ImageQuix, the support has come to a grinding halt in terms of addressing key issues and problems users were having." (Capterra reviewer)

Source: Capterra Studio Ninja reviews

Dubsado

Capterra: 4.2/5 (60 reviews) | G2: 4.3/5 (74 reviews)

"Once it's set up, automation runs my entire client onboarding without me touching anything." (Capterra reviewer)

"Dubsado is a major endeavor for setup. 2+ years later, I still have features I'm not using to the best of their ability." (Capterra reviewer)

"I struggle understanding what sections or categories to find things or how to properly set them up. It's very overwhelming and I am tech savvy." (Capterra reviewer)

Sources: Capterra Dubsado reviews, G2 Dubsado reviews

Full feature comparison

Feature	Studio Ninja	Dubsado
Starting price	$16/month (Starter)	$35/month ($28/month annual)
Users included	1 (Starter); 3 (Pro $27/month)	3 on all plans
Free trial	7 days	21 days, full Premier access
Proposals	Quotes only	Advanced with conditional logic + CSS
Contracts and e-signatures	Yes	Yes, smart fields + IP tracking
Invoicing	Yes, tied to booking	Yes, all plans
Payment processing	Stripe, PayPal	Stripe, Square, PayPal; ACH capped at $5
Scheduling	Appointment booking, all plans	Premier only ($55/month)
Automation	Included on all plans (basic)	Premier only (visual Flows builder)
Form builder	Basic questionnaires	5 form types, CSS, branching, smart fields
Client portal	Yes, branded (all plans)	Yes, CSS-customizable
Gallery integrations	Pic-Time, ShootProof, Fundy, Pixieset	None
Accounting	Direct Xero and QuickBooks	QuickBooks all plans; Xero via Zapier (Premier)
Referral tracking	Yes	No
CRM	Photography lead tracking	Kanban view (3.0), filtering, sorting
Project management	Basic job tracking	Basic task lists, Kanban (3.0)
Time tracking	No	No
AI features	No	No
Mobile app	Yes (iOS, Android)	Yes (iOS), limited functionality
Global availability	Yes	Yes (39+ countries)
Multi-brand support	Master plan (3 companies)	$10/month per additional brand
Owner	Captura (formerly ImageQuix), acquired Dec 2023	Independent
Capterra rating	4.4/5 (68 reviews)	4.2/5 (60 reviews)

Who should NOT choose Studio Ninja

• Creatives who are not photographers. Studio Ninja is built for the photography booking workflow. If you run a design studio, coaching practice, or multi-service creative business, the photography-centric structure will feel limiting rather than helpful. Dubsado's general-purpose architecture serves a wider range of service businesses.
• Anyone who needs conditional logic in forms. Studio Ninja's questionnaires and contact forms are basic: no branching, no conditional fields, no CSS customization. If your intake needs to adapt based on session type, budget range, or client answers, Studio Ninja cannot do it.
• Studios with more than 5 active jobs on a budget. The Starter plan ($16/month) caps you at 5 active jobs, which is a real constraint during busy season. You will need to upgrade to Pro ($27/month) once your pipeline grows, which narrows the price gap with Dubsado.
• Photographers who want a dedicated proposal builder. Studio Ninja has a quote builder, not a proposal builder. You cannot create visual proposals combining pricing tables, service descriptions, photography samples, and contracts into one client-facing document. If branded proposals are how you close premium clients, Studio Ninja falls short.
• Anyone concerned about post-acquisition product direction. ImageQuix (now Captura) acquired Studio Ninja in December 2023. Some Capterra reviewers report slower feature development and support responsiveness since the acquisition. If you want an independently owned platform with a clear product roadmap, this is a factor worth weighing.

Who should NOT choose Dubsado

• Photographers who need gallery integrations. Dubsado has zero photography-specific integrations. No Pic-Time, no ShootProof, no Fundy, no Pixieset. If connecting your CRM to your gallery delivery workflow matters, Dubsado cannot help.
• Anyone who needs to be productive in under a week. The 15-25 hour setup is real and well-documented across Capterra, G2, and Reddit. The platform has such a steep learning curve that people specialize in Dubsado setup as a career, charging $500-$2,000+. If you need to send your first contract tomorrow, Dubsado will not get you there.
• Solo photographers on a tight budget who need automation. Post-price increase, Dubsado Premier costs $525/year for automation and scheduling. Studio Ninja includes both starting at $192/year (Starter) or $324/year (Pro with unlimited jobs). For a solo photographer, that is $201-$333 in annual savings.
• Anyone who wants a polished mobile experience. Dubsado's mobile app is limited in functionality. Multiple reviewers describe the mobile experience as basically non-existent. If you manage your business from your phone between shoots, Studio Ninja's iOS and Android apps are more capable.
• Photographers who use Xero for accounting. Dubsado's Xero integration requires Zapier and is locked behind the Premier plan ($55/month). Studio Ninja has a direct, native Xero integration on all plans. If Xero is your accounting platform, the choice is straightforward.

When to choose Studio Ninja

• You are a photographer and want a platform built for how photography businesses work
• Gallery integrations (Pic-Time, ShootProof, Fundy, Pixieset) matter to your delivery workflow
• You want automation, a client portal, and appointment booking included at every price point
• You use Xero and want a direct integration, not Zapier
• You prefer a simpler tool with faster setup (days, not weeks)
• You need a small team: Pro includes 3 users at $27/month
• Budget is a priority: $16/month is the lowest starting price in this comparison

When to choose Dubsado

• You need conditional logic and CSS customization in client-facing forms
• A CSS-customizable client portal where clients access all their documents matters to you
• You run multiple types of creative services, not just photography
• You have a small team (2-3 people) and want 3 users included in the base price
• You need a dedicated proposal builder with packages, contracts, and payment collection in one flow
• Client self-scheduling with video conferencing integration is important to your workflow
• You are willing to invest 15-25 hours of setup time for a highly customized experience

Consider Agiled

If your work extends past booking and invoicing into project delivery, time tracking, or team operations, both Studio Ninja and Dubsado leave gaps that force you to bolt on additional tools, adding $20-30/month in extra costs.

Agiled covers the full business lifecycle in one platform:

• Project management. Kanban boards, Gantt charts, task dependencies, milestones, and project templates. Neither Studio Ninja nor Dubsado offers Gantt views or task dependencies.
• Integrated time tracking. The time tracker runs on any task. Generate invoices from time logs in one click. Neither competitor has time tracking at any price.
• CRM with unlimited contacts. Pipeline management, deal tracking, and lead scoring: a full sales CRM, not just a contact list.
• Automation on all paid plans. Visual workflow builder with conditional branching, starting at $25/month for 3 users. No plan gating.
• HR and operations. Attendance tracking, leave management, and payroll.
• AI across modules. AI-assisted proposals, content generation, and workflow suggestions.

Capability	Studio Ninja	Dubsado	Agiled
Starting price	$16/month	$35/month	Free (1 user), $25/month Pro
Users included	1 (Starter); 3 (Pro $27)	3	3 (Pro)
Proposals and contracts	Quotes + contracts	CSS forms + packages	Drag-and-drop + AI
Scheduling	Appointment booking (all plans)	Premier only ($55)	All paid plans ($25)
Automation	Included (basic)	Premier only ($55)	All paid plans ($25)
Project management	Basic job tracking	Basic Kanban (3.0)	Kanban, Gantt, dependencies
Time-to-invoice	No	No	Yes
HR/Payroll	No	No	Yes
Gallery integrations	Pic-Time, ShootProof, Fundy, Pixieset	No	No

Start Free With Agiled

Conclusion

Studio Ninja and Dubsado serve overlapping audiences with different philosophies. Studio Ninja is the specialist: built for photographers, integrated with the photography ecosystem, simple to set up, and affordable starting at $16/month with automation and a client portal included at every tier (though Starter limits you to 5 active jobs). Dubsado is the generalist: deeply customizable with a powerful form builder, visual automation (on Premier), and a client portal with CSS control, but demanding more setup time and more money for its best features.

For photographers, the choice often comes down to what matters more: photography-specific integrations and simplicity (Studio Ninja), or form customization and branded client experiences (Dubsado). Many wedding photographers start with Studio Ninja for gallery integrations and switch to Dubsado only when they outgrow the basic forms and want branded proposals with conditional logic.

Both platforms changed ownership or pricing recently. Studio Ninja was acquired by ImageQuix (now Captura) in December 2023, which introduces some uncertainty about long-term product direction. Dubsado raised prices in December 2025 after shipping the 3.0 rebuild, which is a significant platform improvement but a meaningful cost increase for new subscribers.

If your business needs extend past client intake into project delivery and time tracking, both platforms leave you assembling additional tools. Try Agiled free to see if a single platform can replace your current stack.

Frequently asked questions

Is Studio Ninja or Dubsado better for wedding photographers?

Studio Ninja is purpose-built for photographers with gallery integrations (Pic-Time, ShootProof, Fundy, Pixieset), referral tracking for vendor networks, and a booking flow that mirrors the photography workflow. Dubsado appeals to wedding photographers who want branded intake experiences with conditional questionnaires, package-style proposals, and a CSS-customizable client portal. If gallery integrations and simplicity matter most, Studio Ninja. If form customization and branded proposals matter more, Dubsado.

Does Studio Ninja have a client portal?

Yes. Studio Ninja includes a branded client portal on all plans with multilingual support. Dubsado also includes a client portal on all plans, with deeper CSS customization and widget configuration. Both offer client-facing document hubs, but Dubsado's is more customizable.

Can I use Dubsado for photography specifically?

Yes, but you will configure a general-purpose tool rather than use one designed for your industry. No gallery integrations, no photography templates out of the box, no vendor referral tracking. Some photographers hire Dubsado setup specialists ($500-$2,000+) to configure the platform for their specific workflow.

Which is cheaper, Studio Ninja or Dubsado?

Studio Ninja Starter costs $16/month with automation, a client portal, and appointment booking (limited to 5 active jobs). Pro costs $27/month for 3 users with unlimited jobs. Master costs $40/month for unlimited users. Dubsado Starter is $35/month ($28 annual) but excludes automation, scheduling, and public proposals. For a solo photographer: $192/year (Studio Ninja Starter) vs. $525/year (Dubsado Premier). For a 3-person team: Studio Ninja Pro at $324/year vs. Dubsado Premier at $525/year.

Does Studio Ninja have automation?

Yes, included on all plans. Event-based triggers for questionnaires, prep guides, and follow-ups. Functional but basic: no visual builder, no conditional branching. Dubsado's Flows are more powerful (visual node-based builder with conditional logic) but require the Premier plan ($55/month).

Does Dubsado integrate with Xero?

Only through Zapier, which requires the Premier plan ($55/month). Studio Ninja has a direct, native Xero integration on all plans. If Xero is your accounting platform, this is a meaningful difference.

Can I switch from Studio Ninja to Dubsado?

Yes. Dubsado's 21-day free trial gives you full Premier access to rebuild your setup. Plan for 1-3 weeks of configuration time. Note that you will lose photography gallery integrations; Dubsado has no equivalent. Studio Ninja offers migration assistance for paid subscribers, which could make switching in the other direction easier.

Do either platform offer time tracking?

Neither offers time tracking at any price. Studio Ninja has basic job tracking; Dubsado has basic task lists and a Kanban view (added in 3.0). Neither has Gantt charts or task dependencies. If project management and billable time tracking matter, consider a platform like Agiled that includes both natively.

Did Dubsado raise its prices?

Yes. In December 2025, Dubsado increased pricing for new subscribers. Starter moved from $200/year to $335/year ($28/month). Premier moved from $400/year to $525/year ($44/month). Existing paid subscribers keep their old rates. The 3.0 platform rebuild was included at no extra cost.

Who owns Studio Ninja?

ImageQuix acquired Studio Ninja in December 2023. The parent company has since rebranded to Captura. Studio Ninja remains a standalone product, but some users have noted changes in support responsiveness and feature development pace since the acquisition.

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