Time Tracking Software for Marketing & PR Teams
Track hours per client, campaign, and channel — so retainer burn, campaign profitability, and team capacity stop being guesses. The log feeds client reports and invoices in the same system.
Retainers burn in hours, not deliverables
A PR retainer rarely fails on missed deliverables — it fails on the unmeasured hours behind them: the media list that took two days, the crisis weekend, the fourth press-release revision. Hours tracked per client show what each retainer actually consumes, which is the only honest input to renewal pricing.
Campaign-level tracking splits the book further: the product launch versus the always-on program, each with its own burn — so the next launch quote is based on what launches cost, not what you hope they cost.
Capacity and the pitch-work problem
Marketing teams leak hours into unbilled work: pitches, spec creative, award entries. Logging non-billable time isn't bureaucracy — it's how you learn that new business eats 20% of senior capacity, and price (or staff) accordingly.
Utilization per person shows the overloaded strategist before the burnout resignation does, and the underutilized designer who can absorb the new account without a hire.
Reports clients renew on
The monthly client report with an hours story — what was done, where the time went — converts skeptical clients into renewing ones. The log generates it instead of the account manager reconstructing it.
Hourly and project billing run off the same data with per-role rates, so the strategy director's hours and the coordinator's hours bill correctly on one invoice.
What to look for in marketing and PR time tracking software
Marketing time fragments across clients, campaigns, and the pitch work nobody bills. Check for:
- Hours by client and campaign, so retainer burn and launch costs are separate facts.
- Non-billable categories for pitches and spec work — the 20% of senior capacity worth knowing about.
- Utilization per person across accounts, the overload warning before the resignation.
- Per-role rates for hourly and project billing.
- Hours narratives that flow into monthly client reports.
How Agiled compares to Harvest, Everhour, and Clockify
Harvest (from about $12/user/month) is the agency-world default; Everhour (about $8.50/user/month) integrates into PM tools; Clockify covers free basic tracking. All are per-seat, and none knows your retainers or clients beyond a tag.
Agiled ties the hour to the account: retainer consumption trends, campaign-level burn, per-person utilization, and the monthly report's hours story — flat-priced with a free plan, in the same system that bills the retainer.
FAQ
Common questions about time tracking software for marketers & PR professionals
Harvest and Everhour lead the agency category, Clockify the free tier. Agiled is the strongest option when hours should connect to retainers, campaigns, and client reporting. Our ranked guide to marketing-agency time tracking compares the field.
Per-seat tools run free to $12/user/month. Agiled prices flat with a free plan including time, projects, CRM, and billing.
Yes. Hours log against clients and their campaigns or workstreams, so retainer burn and campaign-level profitability both come from one dataset.
Tracked consumption per retainer shows the real hours behind the fee — the evidence for repricing the account that quietly grew, before another year locks in.
Yes. Logging new-business hours shows what pitching costs in senior capacity — a number that changes how you qualify opportunities and price wins.
Yes. The log feeds both invoices and the monthly hours narrative — documentation that makes the retainer's value visible at renewal time.
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