Agiled vs Keap: Complete Comparison (2026)
Keap (formerly Infusionsoft) and Agiled both call themselves all-in-one platforms for small businesses, but they optimize for different things. Keap is built around marketing automation: capturing leads, nurturing them with email and SMS campaigns, and automating follow-up, with a CRM and light e-commerce attached. Agiled is built around running a client service business end to end: CRM, proposals, contracts, projects, time tracking, invoicing, and a client portal. One automates marketing; the other manages delivery and billing.
Keap is a CRM and marketing automation platform that rebranded from Infusionsoft in 2019 and was acquired by Thryv in late 2024. Its pricing is contact-based: a base of roughly $249/month billed annually (about $299/month monthly) for 1,500 contacts and 2 users, with additional users at $39/month and a mandatory one-time onboarding/coaching fee that typically runs $499-$2,000+. Costs rise as your contact list grows. Keap holds about 4.2/5 on G2 and 4.1/5 on Capterra.
Agiled covers the full client lifecycle: CRM with deal pipelines, proposals with interactive pricing, contracts with e-signatures, project management with Kanban and Gantt, time tracking, invoicing, scheduling, branded client portals, HR, and AI agents. The free plan is a limited single-user workspace. Paid plans start with Starter at $29/month ($24/month billed annually), and Pro at $69/month ($59/month billed annually) for 3 seats, with flat per-plan pricing that does not scale with your contact count.
This comparison covers where each leads and which fits your business.
Quick comparison (TLDR)
Keap is a strong marketing-automation engine. Its campaign builder, email and SMS sequences, lead capture, and lifecycle automation are more advanced than most all-in-one tools, and for a business whose growth depends on automated nurture and follow-up, that depth is the reason to buy it.
But Keap is expensive and priced in a way that punishes growth. The base is about $249/month annually for just 1,500 contacts and 2 users, costs climb as your list grows (the opposite of volume discounts), every extra user is $39/month, and new accounts must pay a mandatory onboarding/coaching fee of $499-$2,000+. It is also marketing-first: it does not include real project management, time tracking, an e-signed proposal-to-project workflow, or a branded client portal for delivery.
Agiled is built for the delivery side of a service business. It has a CRM and automation, but its strength is carrying a client from proposal and contract through projects, time, invoicing, and a portal, on flat per-plan pricing that does not increase as your contact list grows.
The bottom line: If your business runs on sophisticated marketing automation and you can absorb contact-based pricing plus onboarding fees, Keap is powerful. If you need to manage and bill client work end to end at a predictable price, Agiled is the better fit.
Key differences at a glance
- Core purpose: Keap is marketing automation + CRM. Agiled is all-in-one client management.
- Pricing model: Keap is contact-based (rises with your list). Agiled is flat per-plan.
- Onboarding fee: Keap charges a mandatory $499-$2,000+ fee. Agiled does not.
- Marketing automation: Keap is deeper. Agiled is lighter.
- Project management: Agiled includes Kanban/Gantt and time tracking. Keap does not.
- Proposals/contracts: Agiled includes e-signed proposals and contracts. Keap does not have a proposal-to-project flow.
- Client portal: Agiled includes a branded portal. Keap does not.
Marketing automation and CRM
Keap
Marketing automation is the strength. Keap's campaign builder, email and SMS sequences, lead scoring, landing pages, and lifecycle automation are genuinely capable, and it includes light e-commerce (checkout, products) for selling. For a small business whose engine is automated nurture and follow-up, this is where Keap earns its price.
Agiled
CRM plus lighter automation. Agiled includes contacts, deal pipelines, forecasting, and workflow automation that can trigger proposals, projects, and onboarding. Its marketing automation is lighter than Keap's: it is not built to run advanced multi-channel nurture campaigns, but it connects sales to delivery and billing.
Verdict
For deep marketing automation and campaign building, Keap leads. For connecting a pipeline to the rest of the client business, Agiled leads.
Pricing model
Keap
Contact-based and front-loaded. The base is ~$249/month annually for 1,500 contacts and 2 users, ~$299/month monthly. Costs increase as your contact list grows, each additional user is $39/month, and new customers pay a mandatory onboarding/coaching fee of $499-$2,000+. Real first-year cost for a typical small business often lands at $400-$800/month all-in.
Agiled
Flat per-plan. Starter is $29/month ($24 annual), Pro is $69/month ($59 annual) for 3 seats, and higher tiers add seats. Pricing does not scale with your contact count and there is no mandatory onboarding fee, so your bill stays predictable as your list grows.
Verdict
Agiled wins on predictability and total cost for most small businesses. Keap's contact-based model and onboarding fees can be worth it only when marketing automation is the core driver of revenue.
Delivery: projects, proposals, and client portal
Keap
Marketing-first, not delivery-first. Keap does not include real project management with Kanban and Gantt, time tracking, an e-signed proposal-to-project workflow, or a branded client portal for delivery. After a sale, project work and client collaboration happen in other tools.
Agiled
Full delivery suite. Agiled includes a proposal builder with interactive pricing, contracts with e-signatures, project management (Kanban, Gantt, dependencies, time tracking), and a branded client portal where clients approve work, see progress, and pay.
Verdict
Agiled wins for service businesses that deliver and bill work. Keap is built to capture and nurture leads, not to manage delivery.
Pricing comparison
| Feature | Agiled | Keap |
|---|---|---|
| Free plan | Yes: limited 1-user workspace | No: 14-day trial |
| Entry price | Starter: $29/month ($24 annual), 1 seat | |
| Pricing model | Flat per-plan | Contact-based (rises with list) |
| Additional user | Included up to plan seat count | $39/month each |
| Mandatory onboarding fee | None | $499-$2,000+ |
| Marketing automation | Lighter | Advanced |
| Project management | Included (Kanban, Gantt) | Not included |
| Time tracking | Included | Not included |
| Proposals/contracts | Included with e-sign | No proposal-to-project flow |
| Client portal | Branded portal | Not included |
Total cost analysis
Solo service business needing CRM, proposals, projects, and invoicing:
- Keap base (~$249/month annual) + onboarding fee ($499-$2,000 one-time) + separate proposal/project/time tools = $300-450/month plus a large upfront fee
- Agiled Starter ($29/month) with CRM, proposals, contracts, invoicing, and projects included
Small team (3 users) running marketing plus delivery:
- Keap base + 1 extra user ($39) + onboarding fee + delivery tools = $350-600+/month plus upfront fee
- Agiled Pro ($69/month for 3 seats) with delivery included
The trade-off: Keap's price buys marketing automation depth. If automated nurture is your growth engine, that can be justified. But for managing and billing client work, you also pay for project, proposal, and time tools on top of a contact-based subscription. Agiled bundles delivery at a flat price with no onboarding fee, which is usually far cheaper for service businesses.
User reviews and ratings
| Platform | Agiled | Keap |
|---|---|---|
| G2 | 4.7/5 | 4.2/5 (~1,560 reviews) |
| Capterra | N/A | 4.1/5 |
Keap is praised for marketing automation depth and lifecycle campaigns, with critiques centered on cost, the contact-based pricing model, mandatory onboarding fees, and a learning curve carried over from its Infusionsoft roots. Agiled's 4.7/5 on G2 reflects satisfaction with all-in-one breadth and predictable pricing.
Who should choose Keap
- Small businesses whose growth runs on marketing automation and automated nurture.
- Teams that need advanced email/SMS campaigns and lifecycle sequences in one tool.
- Businesses with light e-commerce that want CRM plus selling and automation together.
Who should choose Agiled
- Service businesses that need to manage and bill client work end to end.
- Freelancers and agencies who want CRM, proposals, contracts, projects, and invoicing in one place.
- Teams that want flat, predictable pricing that does not rise with the contact list.
- Businesses that want a branded client portal and no mandatory onboarding fee.
Who should NOT choose Keap
- Service businesses that need project management, time tracking, and a delivery portal.
- Budget-conscious teams that cannot absorb contact-based pricing plus onboarding fees.
- Teams that want predictable costs as their contact list grows.
Who should NOT choose Agiled
- Marketing-led businesses whose core need is advanced multi-channel automation and who already manage delivery elsewhere; Keap's campaign engine is deeper.
FAQ
Is Keap the same as Infusionsoft?
Yes. Infusionsoft rebranded to Keap in 2019, and Thryv acquired Keap in late 2024. The marketing-automation DNA is the same; the interface and pricing have changed since the Infusionsoft era.
How does Keap's contact-based pricing work?
Your cost rises as your contact list grows, which is the opposite of volume discounts. The base is about $249/month annually for 1,500 contacts and 2 users, with additional users at $39/month and a mandatory onboarding/coaching fee of $499-$2,000+. Agiled uses flat per-plan pricing that does not scale with contacts.
Does Keap include project management?
No. Keap focuses on CRM and marketing automation and does not include real project management with Kanban and Gantt, time tracking, or a delivery-focused client portal. Agiled includes all of those.
Can Agiled replace Keap?
For service businesses, largely yes: Agiled covers CRM, proposals, contracts, projects, time tracking, invoicing, and a portal that Keap lacks. The exception is advanced marketing automation; Keap's campaign engine is more powerful, so marketing-led teams may keep Keap for nurture and use Agiled for delivery.
Is Agiled cheaper than Keap?
For most small service businesses, yes. Keap's base is ~$249/month with contact-based scaling plus a mandatory onboarding fee, while Agiled starts at $29/month with flat pricing and no onboarding fee.
Related comparisons:
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