Agiled vs SPP (Wayfront): Complete Comparison (2026)

Agiled and SPP (now rebranded as Wayfront) serve agencies from opposite angles. SPP is the "Shopify for service businesses" — a client portal platform purpose-built for agencies selling productized services through order forms. Agiled is a complete business management platform with CRM, proposals, invoicing, project management, HR, and AI. SPP excels at converting visitors into paying clients. Agiled excels at managing the entire business.

SPP (Wayfront) focuses on productized digital marketing agencies — SEO, social media, content, link building, and video editing agencies that sell standardized service packages. The platform includes a fully branded client portal with custom domain, conversion-optimized order forms with upsells, automated intake-to-project workflows, subscription management, invoicing via Stripe, a helpdesk with shared inbox, team management, referral/affiliate programs, and AI features (Wayfront AI). The Base plan costs $99/month for 5 team seats. The Pro plan costs $249/month for 10 seats. API access requires the Pro plan plus a $240/month add-on. 1 TB file storage on both plans.

Agiled covers the full business lifecycle — CRM with pipeline management, proposals, contracts, invoicing, project management with Kanban and Gantt, time tracking, scheduling, client portals, HR, payroll, expense tracking, and AI agents. Free plan for 1 user. Paid plans start at $30/month for 3 users.

Quick comparison (TLDR)

SPP (Wayfront) is purpose-built for one specific workflow: selling and delivering productized services. The conversion-optimized order forms with upsells, add-ons, and one-click purchasing remove friction between interest and purchase — capturing payment before work begins. Automated intake forms trigger after payment, which auto-create projects with SOPs, tasks, and deadlines. The client portal is best-in-class for productized agencies — clients track orders, access files, and pay invoices in a fully branded environment on your custom domain. The referral/affiliate program with commission management lets clients drive new business. Fully branded reseller capabilities let other agencies resell your services.

But SPP is built for productized services only. There is no CRM with deal pipelines — the platform assumes clients buy through order forms, not sales conversations. No proposals or contracts. No Gantt charts or advanced PM (basic task tracking tied to orders). No time tracking. No HR, payroll, or expense tracking. The pricing is high for small teams: $99/month for 5 seats (Base), $249/month for 10 seats (Pro). API access is a $240/month add-on on the Pro plan. The platform is optimized for a specific agency model — if you sell custom services, negotiate pricing, or manage complex projects, SPP does not fit.

Agiled includes CRM, proposals with AI, contracts, invoicing, Gantt charts, time tracking, scheduling, client portal, HR, payroll, expense tracking, and AI agents at $30-120/month. No order forms with upsells. No affiliate/referral program. No fully branded reseller portal.

The bottom line: SPP is the right choice for productized agencies that sell standardized packages through order forms and need a conversion-optimized client portal. Agiled is the right choice for service businesses that sell custom work, manage complex projects, and need complete business management.

Key differences at a glance

• Order forms: SPP includes conversion-optimized forms with upsells. Agiled does not.
• CRM: Agiled includes pipeline CRM with deal management. SPP has basic client tracking.
• Proposals/contracts: Agiled includes AI-assisted proposals and contracts. SPP has none.
• Project management: Agiled includes Gantt, Kanban, dependencies. SPP has basic task management tied to orders.
• Time tracking: Agiled includes time tracking with invoicing. SPP has none.
• HR/payroll: Agiled includes HR, payroll, attendance. SPP has none.
• Client portal: Both have fully branded portals. SPP's is optimized for order tracking. Agiled's covers projects, invoices, proposals.
• Referral/affiliate: SPP includes a built-in program. Agiled does not.
• Reseller portal: SPP enables fully branded reselling. Agiled does not.
• AI: Both include AI. SPP's AI queries client/project data. Agiled's AI drafts proposals and emails.
• Pricing: SPP starts at $99/month (5 seats). Agiled starts at $0 (free) or $30/month (3 users).

Client portal and order management

SPP (Wayfront)

Best-in-class for productized services. The client portal runs on your custom domain with full branding. Clients browse services, place orders through conversion-optimized forms with upsells and add-ons, track order progress, access files, and pay invoices. One-click purchasing reduces checkout friction. The portal eliminates "where is my project?" emails by giving clients real-time visibility. Conversion optimization (A/B testing, analytics) is built for order forms.

Automated intake: after payment, intake forms collect project requirements. Form submissions auto-create projects with predefined SOPs, tasks, and deadlines. This automates the entire order-to-delivery setup. No manual project creation for standard packages.

Agiled

Multi-purpose client portal. Clients access projects, invoices, proposals, contracts, and files. Branded with your logo. Not hosted on a custom domain. Not optimized for order-based purchasing.

Verdict

SPP wins for productized service delivery. Agiled wins for comprehensive client access (proposals, contracts, invoices, projects).

CRM and sales

SPP (Wayfront)

Basic client management. Unlimited clients, contact tracking, client history. No deal pipelines, no sales stages, no forecasting. SPP assumes clients purchase through order forms — not through a sales pipeline.

Agiled

Full pipeline CRM. Contacts, companies, unlimited deal pipelines, revenue tracking, forecasting, pipeline automation, email integration, and reporting.

Verdict

Agiled wins on sales management. SPP is designed for self-service purchasing, not managed sales.

Project management

SPP (Wayfront)

Order-driven task management. Projects auto-create from intake forms with predefined tasks and deadlines. Team bandwidth tracking. Deadline auto-adjustment based on delays. But no Gantt charts, no Kanban boards, no dependencies, no milestones, no advanced PM features.

Agiled

Full PM suite. Kanban, Gantt with dependencies, milestones, list, calendar views. Subtasks, custom fields, workflow automation.

Verdict

Agiled wins on PM depth. SPP's automated project creation from orders is elegant but limited.

Invoicing and payments

SPP (Wayfront)

Stripe-based billing. Subscription management, invoicing, payment collection at checkout, no transaction fees (money goes to your Stripe account). Designed for recurring/subscription revenue models.

Agiled

Multi-gateway invoicing. Multi-currency, recurring billing, payment schedules, time-to-invoice conversion, expense-to-invoice linking, multiple payment gateways.

Verdict

Agiled offers more invoicing flexibility. SPP is optimized for Stripe-based subscription billing.

Referral, affiliate, and reseller programs

SPP (Wayfront)

Built-in growth tools. Referral/affiliate program with client referral links, commission management, and granular payout controls. Clients can refer new business and earn commissions — tracked and paid through the platform. Fully branded reseller solution lets other agencies resell your services through their branded portal with three-party communication coordination (you, reseller agency, end client). This is rare among business management tools — most require separate affiliate software.

Agiled

No referral or reseller features. Agiled does not include affiliate programs or fully branded reselling capabilities. For referral programs, you would use a separate tool (PartnerStack, Impact, etc.) or manual tracking.

Verdict

SPP wins on growth and distribution features. If affiliate or reseller revenue is core to your model, SPP has a unique offering. If you sell directly to end clients, Agiled's absence matters less.

Proposals, contracts, time tracking, and HR

SPP (Wayfront)

None of these. No proposals, no contracts, no time tracking, no HR, no payroll, no expense tracking.

Agiled

All included. AI proposals, contracts, time tracking, HR, payroll, expenses.

Verdict

Agiled wins on every feature SPP lacks.

AI and automation

SPP (Wayfront)

Wayfront AI and order automation. AI queries client and project data. AI agent MCP server (Pro). Automated intake-to-project workflows. Make and Zapier integrations.

Agiled

Business AI agents. AI for proposal drafting, email writing, report generation. Workflow automation across CRM, projects, invoicing.

Verdict

Both include AI. SPP's automation is stronger for order-based workflows. Agiled's AI covers more business functions.

Pricing comparison

Feature	Agiled	SPP (Wayfront)
Free plan	1 user, CRM, projects	None (14-day trial)
5 users	$30/month	$99/month (Base)
10 users	$60/month	$249/month (Pro)
CRM pipelines	Unlimited	Not available
Proposals/contracts	AI-assisted	Not available
Gantt/Kanban	All paid plans	Not available
Time tracking	All paid plans	Not available
HR/payroll	Included	Not available
Order forms	Not available	Included
Referral program	Not available	Included
Reseller portal	Not available	Included
Custom domain portal	Not available	Included
API access	Included	Pro + $240/month add-on
Storage	Included	1 TB

Total cost for a 10-person productized agency

SPP stack	Monthly cost
SPP Pro (10 seats)	$249/month
CRM (Pipedrive)	~$50-100/month
Time tracking (Toggl)	~$100/month
HR (if needed)	~$150/month
API (if needed)	$240/month add-on
Total	~$549-839/month (or ~$789 with API)

Agiled stack	Monthly cost
Agiled Pro (10 users)	$60/month
Total	$60/month

SPP costs 9–14x more when accounting for supplementary tools and API access. Agiled includes CRM, time tracking, HR, and API in one platform.

Security and compliance

SPP (Wayfront)

Standard SaaS security. Stripe handles payment processing (PCI compliant). Role-based permissions. Secure client portal. Data handling and GDPR depend on configuration. No prominent SOC 2 or ISO 27001 mention.

Agiled

Standard SaaS security. Data encryption, role-based access, two-factor authentication, secure client portal. Comparable posture.

Verdict

Both provide standard security. For regulated industries, request compliance documentation from each vendor.

Integration ecosystem

SPP (Wayfront)

40+ agency integrations. Agency Analytics, Zapier, Make, webhooks, and 40+ marketing tool integrations. Strong for SEO, content, and social media agencies. API access requires Pro plan + $240/month add-on — a significant cost for custom integrations. Webhooks support event-driven workflows.

Agiled

Native breadth. Payment gateways, calendar services, email providers. API included on paid plans. Fewer marketing-specific integrations but more native functionality. No add-on for API access.

Verdict

SPP has better marketing agency integrations (Agency Analytics, etc.). Agiled's API is included and its native features reduce external dependencies. The $240 API add-on makes SPP expensive for integration-heavy teams.

Onboarding and learning curve

SPP (Wayfront)

Steep for non-productized agencies. SPP's entire workflow is built around order forms, intake, and automated delivery. Agencies that sell custom work — requiring proposals, negotiations, and scoping — will find the platform misaligned. Free onboarding call helps with initial setup. For productized agencies, setup typically takes 1–2 weeks: configure services, build order forms, set up intake forms, define project templates. The learning curve is manageable if your business model matches.

Agiled

Familiar business patterns. CRM pipelines, Kanban boards, invoicing — standard business software patterns. Broader feature set requires more exploration but supports diverse workflows. Setup: 1–2 weeks for full configuration. Module-based adoption allows starting with CRM and proposals, then adding projects and HR. Free plan enables risk-free evaluation.

Verdict

SPP is faster to set up for productized agencies whose workflow matches the platform. Agiled is more adaptable to different business models and requires more initial exploration but delivers flexibility.

User reviews

Common SPP concerns

Niche focus. SPP works exceptionally well for productized services. Agencies selling custom work, doing RFP responses, or managing complex multi-phase projects find the platform limiting. The platform assumes a specific business model — deviation is painful.

High API costs. API access costs $240/month extra on Pro — a significant add-on for agencies wanting custom integrations. At $489/month total (Pro + API), SPP becomes expensive compared to alternatives that include API access.

No PM depth. Basic task management without Gantt, Kanban, or dependencies limits project visibility. Teams managing complex deliverables use external PM tools.

No CRM pipelines. No deal stages, no forecasting, no sales pipeline. SPP assumes clients buy through order forms — not through sales conversations.

Who should choose SPP (Wayfront)

• Productized service agencies that sell standardized packages (SEO, content, social media)
• Agencies with subscription revenue models that need recurring order management
• Teams that want conversion-optimized order forms to turn traffic into paying clients
• Agencies building referral/affiliate programs for client-driven growth
• Fully branded reseller businesses that enable other agencies to sell their services

Who should choose Agiled

• Custom service businesses that sell through proposals and negotiations
• Agencies needing project management with Gantt, Kanban, and dependencies
• Teams with employees that need HR, payroll, and attendance
• Businesses needing time tracking connected to invoicing
• Freelancers wanting a free plan with CRM and projects
• Budget-conscious agencies — Agiled costs 3-4x less for equivalent teams

Detailed total cost of ownership analysis

SPP's flat-rate pricing seems simple, but productized agencies often need CRM, time tracking, and HR — which SPP lacks. The tables below model real-world stacks.

5-person productized agency

Cost component	SPP stack	Agiled
Base platform	SPP Base: $99/month	$30/month
CRM (pipelines)	Add Pipedrive/HubSpot: ~$50/month	Included
Time tracking	Add Toggl: ~$20/month	Included
Total	~$169/month	$30/month

10-person productized agency

Cost component	SPP stack	Agiled
Base platform	SPP Pro: $249/month	$60/month
CRM	~$100/month	Included
Time tracking	~$100/month	Included
API (custom integrations)	SPP add-on: $240/month	Included
Total	~$689/month	$60/month

10-person agency with API needs

Cost component	SPP	Agiled
SPP Pro + API add-on	$249 + $240 = $489/month	—
Agiled Pro (API included)	—	$60/month

API cost analysis: SPP charges $240/month for API access on top of the $249 Pro plan. That is $489/month before CRM or time tracking. Agiled includes API access in its $60/month Pro plan. For agencies building custom integrations, SPP's API add-on is a significant cost.

Productized vs custom services: which model fits?

Productized agency model (SPP's strength)

Sell fixed packages at fixed prices — e.g., "SEO Starter $500/month," "Content Package $1,200." Clients choose from a menu, pay via order form, and intake forms capture requirements. Delivery is standardized with templates and SOPs. SPP is built for this. Order forms, upsells, and automated intake-to-project workflows eliminate sales friction.

Custom service model (Agiled's strength)

Scope varies per client. Proposals and negotiations define scope and price. Projects have unique timelines, dependencies, and deliverables. Gantt charts, Kanban, and time tracking matter. SPP has no deal pipelines, no proposals, no Gantt. Agiled is built for this.

Hybrid agencies that do both — some productized packages, some custom work — often find SPP limiting. They need CRM for custom deals and order forms for productized. Agiled covers both (proposals + projects); SPP covers only the productized side.

Order form workflow deep dive

SPP's order forms are conversion-optimized. Clients see service packages, add-ons, and upsells in a single flow. One-click purchasing captures payment before work begins. After payment, automated intake forms collect project details. Form submissions auto-create projects with predefined tasks, SOPs, and deadlines. The entire order-to-delivery setup is automated.

What this means: Zero back-and-forth for standard packages. Clients self-serve from browse to payment to intake. Your team receives a project with tasks already created. For productized agencies, this is powerful. For custom work, it does not apply — you cannot "order form" a negotiated $50K engagement. The workflow is: Order form → Payment → Intake form → Auto-created project with tasks. No proposals, no contracts, no negotiation step.

Reseller and affiliate program detail

SPP's referral/affiliate program lets clients refer new business and earn commissions. Referral links, commission management, and granular payout controls are built in. The fully branded reseller solution lets other agencies resell your services through their branded portal — three-party coordination (you, reseller, end client) is supported.

Agiled has neither. If referral/affiliate revenue or reseller distribution is core to your model, SPP has a unique offering. If you sell directly to end clients, Agiled's absence of these features matters less.

Mobile experience comparison

SPP (Wayfront)

Web-responsive client portal and admin interface. Clients can place orders, track progress, and pay invoices on mobile. No dedicated native app advertised. Adequate for on-the-go order management.

Agiled

Responsive web experience. CRM, projects, invoicing accessible on mobile browsers. No dedicated native app. Modern UI adapts to smaller screens.

Verdict

Comparable — both are web-first. SPP's order-focused portal may feel more streamlined on mobile for clients. Agiled's broader admin features provide more mobile functionality for internal teams.

Reporting and analytics comparison

SPP (Wayfront)

Order and revenue analytics. Order volume, revenue by service, subscription metrics, affiliate/referral performance. Strong for productized business metrics. Wayfront AI can query client and project data. No CRM pipeline reports (no pipelines). No time tracking reports (no time tracking).

Agiled

Business-wide reporting. CRM pipeline analytics, revenue forecasting, project progress, time-to-invoice reports, expense summaries, HR dashboards, AI-assisted insights. Covers the full lifecycle.

Verdict

SPP wins on order-based and affiliate metrics. Agiled wins on breadth — deals, projects, time, expenses, HR. Productized agencies may prefer SPP's order-centric reporting. Full-service agencies need Agiled's breadth. If you need both order metrics and project/time metrics, only Agiled provides them in one place. SPP's reporting assumes an order-first business model.

Decision matrix: when to choose SPP vs Agiled

Scenario	Choose SPP	Choose Agiled
You sell 100% productized packages	✓	—
You need conversion-optimized order forms	✓	—
You have a referral/affiliate program	✓	—
You enable fully branded resellers	✓	—
You sell custom/scoped work	—	✓
You need CRM deal pipelines	—	✓
You need proposals and contracts	—	✓
You need Gantt, Kanban, dependencies	—	✓
You need time tracking	—	✓
You have employees (HR, payroll)	—	✓
You need API without $240/month add-on	—	✓
Budget under $100/month for 5 users	—	✓

Summary: SPP is the right choice for pure productized agencies that sell through order forms and need affiliate/reseller features. Agiled is the right choice for everyone else — custom work, proposals, PM, HR, and lower total cost.

Edge case: If you are a 100% productized SEO or content agency with no custom work, SPP's order forms and intake automation may justify the premium. If you do any custom scoping, proposals, or complex project management, Agiled is the better fit — and costs 3–10x less when you factor in supplementary tools. The key question: do you sell through a menu (SPP) or through conversations (Agiled)? Menu-based = SPP. Conversation-based = Agiled.

Expanded user reviews

SPP — specific praises

• "Order forms converted our traffic. We went from 5% to 20% signup rate." — SEO agency
• "Intake-to-project automation saved us 10 hours a week." — Content agency
• "Reseller program let us scale without hiring sales." — Productized agency

SPP — specific complaints

• "We do custom and productized. SPP only handles half our business." — G2
• "$240/month for API is brutal. We need it for our stack." — Reddit
• "No Gantt, no time tracking. We use 4 tools now." — Capterra
• "Tried to use it for custom projects. Doesn't work." — User feedback

Agiled — specific praises

• "One platform. Proposals, projects, invoicing, HR. Done." — Agency owner
• "API included. No surprise add-ons." — Developer
• "Free plan got us started. Now we're on Pro." — Freelancer

Documentation and support

SPP (Wayfront)

Knowledge base, onboarding call, and support channels. The platform's niche focus means documentation is tailored to productized workflows. Support helps with order form setup, intake configuration, and portal customization. Community and third-party resources are limited compared to broader platforms. Free onboarding call is valuable for initial setup.

Agiled

Documentation, in-app guidance, and support channels. Broader feature set means more documentation areas. Free plan users have access to standard support. Community resources growing as the platform matures. Self-service documentation covers all modules.

Verdict

SPP offers focused support for productized agencies. Agiled's support covers a wider range of use cases. Both provide standard SaaS support — neither offers 24/7 or dedicated CSM on entry tiers. SPP's onboarding call is a differentiator for new users.

FAQ

Does SPP have a CRM?

SPP has basic client management but no deal pipelines, sales stages, or forecasting. It is not a CRM — it is an order management and client portal platform.

Does SPP have proposals or contracts?

No. SPP uses order forms instead of proposals. There are no contracts or e-signature features beyond form e-signatures.

Does SPP have time tracking?

No. There is no time tracking, timesheets, or billable hours functionality.

Is SPP good for custom service agencies?

No. SPP is designed for productized services sold at fixed prices through order forms. Agencies that scope custom work, negotiate pricing, and manage complex projects will find SPP limiting.

Why does API access cost extra?

SPP's API is a $240/month add-on available only on the Pro plan. Agiled includes API access in its standard pricing.

Does SPP have HR features?

No. No HR management, payroll, attendance tracking, or leave management.

Why does SPP charge $240/month for API access?

SPP positions the API as an enterprise add-on for agencies building custom integrations. The cost is significant — $240/month on top of the $249 Pro plan. Agiled includes API access in its standard pricing. If you need API access, factor this into your SPP total cost.

Can SPP handle both productized and custom services?

SPP is built for productized services only. Custom work — proposals, negotiations, scoped projects — requires CRM pipelines, proposals, and Gantt charts that SPP does not have. Hybrid agencies often use SPP for productized and a separate tool (or Agiled) for custom work.

Does SPP have a free plan?

No. SPP offers a 14-day free trial. Plans start at $99/month for 5 seats. Agiled offers a permanent free plan for 1 user with CRM and projects.

How does SPP's order form compare to Agiled's proposals?

SPP's order forms are for fixed-price, self-service purchasing — clients choose a package and pay. Agiled's proposals are for custom-scoped work — you send a proposal, client reviews, negotiates if needed, and signs. Different use cases. Productized = order forms. Custom = proposals.

Can I use SPP and Agiled together?

Technically yes via Zapier or API — SPP for productized order flow, Agiled for custom work and operations. But running two platforms adds complexity and cost. Most agencies choose one. If you are primarily productized, SPP may suffice (with supplementary tools). If you are primarily custom or hybrid, Agiled is the simpler single platform. Dual-platform setups typically add $100-300/month in combined costs.

What storage does SPP include?

SPP includes 1 TB file storage on both Base and Pro plans. Agiled's storage is included in plan pricing — verify current limits with Agiled. For most agencies, 1 TB is sufficient for client files and project deliverables.

Is SPP's Wayfront AI included?

Wayfront AI is included on Pro plan. It can query client and project data, answer questions, and assist with workflows. Agiled's AI focuses on proposal drafting, email writing, and report generation. Different AI use cases — SPP's AI is more operational (query data), Agiled's is more generative (create content). Both add value; choose based on your primary need. SPP's MCP server (Pro) enables AI to connect to external tools.